KYIV (Relocated) - Eastern Variant is developing its merchandise store as a tool for financial sustainability and deeper audience engagement. The project focuses on expanding the range of products, improving packaging, and conducting audience research with the aim of better aligning merchandise with community identity and values. The project also aims to test whether merchandise can become a driver of long-term support and connection with new audiences.

DESCRIPTION OF THE PROJECT

The project builds on a merchandise shop and prioritizes three areas: expanding product lines, improving visual design and packaging, and conducting in-depth interviews to gather insights from our audience. These investments are aimed at turning the merch store into a more effective engagement and fundraising tool, helping us shift from survival mode to a more sustainable model rooted in community support.

GOALS

  • Produce additional batches of branded merchandise and enhance packaging
  • Conduct in-depth interviews to gather insights from potential and existing supporters
  • Launch a targeted communication campaign encouraging merch buyers to become regular supporters
  • Analyze sales, engagement, and donor conversion data, and publish a summary report to inform our strategy and inspire other regional media
Supported
€5,000 allocated on 13/05/2025
ID:
MG/2025/PLUPRO/117
Grant:
Micro Grants

Themes

Publication

WEBSITE

SOCIAL MEDIA

Media

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